Nescafe AZERA & Purdey
REPACKAGING – YCN & D&AD BRIEF.
For the first project, the aim was to present a new way to drink coffee – in this case Nescafe AZERA. My goal was to introduce a design tweak to already existing packaging. Inspiration came from the exotic countries the coffee comes from. This resulted in designing specially patterned tins that represent different countries and cultures.
For the second project, the aim was to reintroduce Purdey’s drink to an active, on-the-go audience looking for a pleasant lift. We decided to completely repackage Purdey’s bottle in a unique cheerful way that would stand out on the shop floor and attract undivided attention.