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Nescafe AZERA & Purdey

REPACKAGING – YCN & D&AD BRIEF

UNIVERSITY PROJECT. For the first project, the aim was to reintroduce Purdey’s drink to an active, on-the-go audience looking for a pleasant lift. We decided to completely repackage Purdey’s bottle in a unique cheerful way that would stand out on the shop floor and attract undivided attention.

For the second project, the aim was to present a new way to drink coffee – in this case Nescafe AZERA. My goal was to introduce a design tweak to already existing packaging. The inspiration came from the exotic countries the coffee comes from. This resulted in designing specially patterned tins that represent different countries and cultures.